Why nmip and not Nordic Marine or NMI?
So, we needed to have a Swedish name without the words “marine insurance company” or “insurance company” until the approval process was completed, whilst needing to have an international name that reflected both.
The initial period of activity was based on a market line slip facility, fully reinsured with London Market A-Rated security and our initial international trading name was Nordic Marine Insurance Partners, NMIP, hence the domain www.nmip.se.
From day one, Dan Lennhammer and Claudio Blancardi, knew they wanted the company to be called Nordic Marine Insurance Ltd. They wanted the name to reflect both the Scandinavian distinctiveness, known and well reputed worldwide, and their recognised experience in the specialist niche marine insurance market.
For the many of you who know Dan Lennhammer and Claudio Blancardi I think it is fair to say that whilst 50% of the duo is unquestionably Scandinavian, this is less the case for the other 50%.
It does not take away the professionalism and it doesn’t hamper the passion with which they aim to deliver the best service to all.
For sure, and as many of our market contacts point out, this provides a unique and entertaining combination during meetings!
I hope this short article has shed a light on the why behind “NMIP”, and can assure everyone that we will soon improve both internet search efficacy and ease of access.